Sylvester Stallone
Actor Sylvester Stallone and cast members of the film "The Expendables 3" pose on the red carpet during the 67th Cannes Film Festival in CannesReuters

Sylvester Stallone yet again became a victim of a death hoax, when multiple reports claimed that the 67-year-old actor died during a snowboarding accident.

Media Fetcher reported that the actor was vacationing in Zermatt, Switzerland with family and friends when the accident occurred. Reportedly, Stallone lost control of his snowboard and hit a tree "at a high rate of speed," causing the death, the site reported.

The actor, who was wearing a helmet at the time of the accident, was air-lifted and rushed to a local hospital, but he is believed to have died instantly from the impact of the crash, said the report. Neither drugs nor alcohol played a part in the accident.

A couple of days back, the same site reported that Dwayne "The Rock" Johnson allegedly died while filming in New Zealand after falling off the Kauri Cliffs.

Meanwhile, rumors of the Stallone's alleged demise gained traction after a 'R.I.P. Sylvester Stallone' Facebook page attracted nearly one million of 'likes', according to Media Mass, a satire website, noting that the "about" section of the page gave a believable description of how the actor died.

"At about 11 a.m. ET on Wednesday (June 11, 2014), our beloved actor Sylvester Stallone passed away. Sylvester Stallone was born on July 6, 1946 in New York. He will be missed but not forgotten. Please show your sympathy and condolences by commenting on and liking this page," the section reportedly stated.

However, a quick search showed that such a page does not exist on the social networking platform.

The Media Mass report even quoted Stallone's representative as saying that actor was doing well.

"He joins the long list of celebrities who have been victimized by this hoax. He's still alive and well, stop believing what you see on the Internet," the representative allegedly said.

Stallone is currently busy with the promotion of "The Expendables 3" starring himself alongside Jason Statham, Dolph Lundgren, Randy Couture, Wesley Snipes, Antonio Banderas, Mel Gibson, Harrison Ford and Arnold Schwarzenegger.

The movie is set for an August 2014 release, and it will feature some of the greatest action heroes of all times.

Although the first instalment in the Expendables series did well at the box office, garnering nearly $300m at the global box office, the second film did not do as well. However, Stallone is optimistic about the third movie from the franchise.

"But I believe we finally got it right on the third one – kind of like marriage," Stallone said while promoting the film at the Cannes Film Festival, according to The Guardian.