Mumbai, Oct 10 (ANI): Bollywood's King Khan and ambassador of luxury watch brand TAG HEUR Shahrukh Khan was spotted shooting for its new campaign 'Don't crack under pressure'. Shooting the campaign Khan spoke about the importance of its tag line 'Don't crack under pressure' in once life. Looking as stylish as ever, SRK added that he was happy to be a part of the campaign as it's a great philosophy. The actor who blew the silver screen with his last release Chennai express is now gearing up for the release of his next flick Happy New Year.