Thanksgiving Day Parade
The Spiderman balloon floats down Central Park West during the 86th Macy's Thanksgiving Day Parade in New York.Reuters

Sony and Marvel are all set to announce the name of the actor who will essay the role of the wall-crawler in the upcoming reboot of Spider-Man, with reports noting that Tom Holland and Charlie Rowe are the front-runners.

The announcement will be coming forth in the next few days and Deadline noted that Matthew Lintz and Charlie Plummer are also still in contention.

Actor Asa Butterfield, who was a favourite to play Peter Parker, is no longer in the running.

TheWrap's film reporter Jeff Sneider recently appeared on the Meet the Movie Press podcast and noted that while Holland is Sony's pick, Marvel prefers Charlie Plummer. This means, Sony and Marvel have different opinions on who should play the web-slinger, but as Sony is paying for the reboot, the company is expected to take the final call, reported IGN.

The new Spider-Man is expected to play an important role in the upcoming "Captain America: Civil War", which is all set for a 6 May 2016 release in the United States. "Captain America: Civil War" is currently being filmed in Atlanta, and coincidentally, Holland was also in Atlanta last weekend.

The story of "Captain America: Civil War" will see Iron Man and Captain America on opposite sides in the wake of an outrage following a war involving the superheroes. The battle leaves behind several civilian casualties and the government decides to bring in strong regulations to monitor the superheroes.

While Iron Man supports the government's initiatives, Captain America goes underground and becomes the leader of those superheroes who refuse to conform to the government's new rules.

The new "Spider-Man" reboot will hit theatres in 2017. The film is yet to get an official title, but rumours state that the film will be called "Spider-Man: The New Avenger".