SpiceJet on Monday triggered a fare war by slashing its fares by a massive 75 percent, a move which soon forced its rivals GoAir and IndiGo to bring down their prices as well.
The cut-to-the-bone fares for the 1 April to 30 June period has left passengers excited, as the spiced up fare war in Indian skies will only make their summer vacations cheaper and more thrilling.
This is the third time in last one month that the Kalanithi Maran-run carrier cut prices, forcing a deep plunge in the prices of air tickets of all the carriers. However, unlike the earlier offers, the current slash is for tickets for travel in April- June period, which is a peak season often marked by school and college breaks.
Even as Air India and Jet Airways are pondering over the pressing need to ape the move, it is only a question of when they would respond to SpiceJet's Summer ace.
Booking under the so called super summer sale offer will remain open until Wednesday midnight, Spice Jet said in a release.
"Super summer sale offers up to 75 percent off base fare plus fuel surcharge relative to last minute fares, for travel between 1 April and 30 June, 2014," the airline said.
This offer comes after the overwhelming success of the earlier two similar schemes and aims at making those seats available to passengers at highly discounted advance purchase rates which would otherwise go empty, it said.
In mid-January, SpiceJet had triggered similar fare war after offering up to 50 percent discounts and subsequently 30 percent discounts on tickets, which was soon followed by other carriers.
"We received overwhelming positive feedback from customers who booked the earlier 'Super Sales' for taking the lead in making air travel more affordable not only for frequent travelers, but also for those who intend to take journey from other modes,' SpiceJet's COO Sanjiv Kapoor said.