India's smartphone maker Spice Mobiles on Wednesday launched its new X Life series of smartphones targeted at first time smartphone buyers in Tier II and Tier III cities.
Under the X Life series, the company has launched four smartphones – XLife 404, XLife 431q, XLife 431qLite and XLife 512 – offering technology features at very attractive price points, in line with its brand promise of always offering the latest technology to consumers at affordable prices.
The X Life series is specially designed for consumers seeking an exciting combination of innovation and better design.
Spice Mobiles has aggressive plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones.
The X Life series has been conceptualised basis a growing demand for high quality and good looking phones in the sub-Rs 5,000 segment. This new series will have a wide range of design and technology offerings, tailor-made for specific needs of first time smartphone users combined with a sleek and stylish design.
"After extensive market research, we observed a product gap and significant market opportunity in the sub Rs 5,000 segment of smartphones offering both technology and design. A large number of Indian consumers still use feature phones, hence there is huge upgrade potential towards smartphones and we are targeting first time users in Tier II and III cities. We are delighted to launch our new X Life series of smartphones in Rajasthan, which is one of the largest feature phone markets in India," said Amandeep Singh, CEO, Spice Mobiles.
Targeted towards the masses, all the four smartphones boast of easy to use interfaces, superior built quality and offer best in class innovative features. The XLife 431q supports ultrafast processing speeds and enables smooth multitasking.
The handset is equipped with 1.2 GHz Quad Core processor and a powerful 1750 mAh battery, 5.0 MP Front camera with Dual LED Flash and 1.3 MP Rear camera, equipped in a vibrant colorful case, bundled with 2 additional rear covers and a flip cover lending a premium finish to the product.
The XLife 431q Lite is also powered by a 1.2 GHz Quad Core processor and comes equipped with a powerful 1750 mAh battery, 512 MB RAM and 4GB ROM and 3.2 MP rear camera with 1.3 MP front camera.
The XLife 404 is a dual SIM, 3G enabled smartphone equipped with a 1450 mAh battery encased in a sleek brushed metallic finish design available in three colours – Wine red, Champagne Gold and Ivory white.
The XLife 512 is powered by 1GHz Dual Core processor, coupled with a 8MP Rear Camera with Dual LED flash and 2 MP front camera encased in an appealing Sandstone finish Back Cover with metal trim and a powerful 2000 mAh battery.