New Delhi, June 07 (ANI): Samajwadi Party is all set to hire a PR firm to market its pro-people schemes. The move to build a brand UP, which has already received approval from the "top", is now up for state Cabinet ratification. Commenting on the same, SP leader Naresh Agarwal said that this is a good decision. He said that if Narendra Modi can come to branding using PR firms, then the same is very normal in the case of UP too.