Sony Xperia TX
Sony to Dethrone iPhone and Galaxy SIII?Sony Mobile

Japanese handset manufacturer Sony Corporation has reportedly churning a new smartphone to dethrone the current market leaders, Apple iPhone 5 and Samsung Galaxy S3, according to the latest reports.

According to a CNET report, sales and marketing head of Sony Mobile Dennis Van Schie has confirmed this in an interview with Financial Times Deutschland (FTD) published on Friday.

The possibility of a smartphone from Sony has been speculated for a long time and now with the officials of the company confirming the report, the chances of the rumours turning into reality are rife. Van Schie, who reportedly termed the upcoming smartphone as flagship model, said that the company was closely watching the Windows phone market too and if it succeeded, Sony would gun for that platform next.

"If it succeeds, we will not be caught off-guard," Van Schie said of Windows Phone as quoted by the CNET.

The official did not shed much light on the specifications of the upcoming smartphone as well as on the possible date of launch.

The latest reports suggest that the company is working on a phone which is codenamed Xperia Odin, but it's not sure whether this phone is the flagship model of Sony or if there is any other phone which is sharpening its edge to take on Apple and Samsung.

However, the popularity of the upcoming phone from Sony is elevating day by day and it was reported that the phone is likely to come with a 5-inch Full HD display powered by 1.5GHz quad-core Qualcomm Snapdragon S4 Pro chipset. The device is also rumoured to arrive with 2GB of RAM and 13MegaPixel rear camera.

"As detected in its User-Agent Profile (UAProf), the phone looks to run Android 4.1.1 Jelly Bean and Sony's 10.1.A.0.XXX firmware. To be clear, there is no other evidence to support the claim of 'flagship' device. Considering we're talking about early 2013, the idea of anything older than 4.1 would be met with a collective grumbling by the Android masses. Yet, if Sony is able to build on the momentum of recent models (Xperia T), then the Odin could be mythical indeed," Tech 2 quoted a report published earlier.