Xperia Ion
Xperia IonReuters

Sony Mobile Communications on Tuesday announced the official rollout of its Sony Xperia Ion in India at a retail price of ₹36,999.

Featuring Android 4.0, Sony's new flagship smartphone is powered by a 1.5GHz dual-core processor and sports a 4.6-inch TFT capacitive touch display. There's also a 12.1-megapixel rear camera allowing users to watch, share and communicate on a 133.0 x 68.0 x 10.6 mm display. The NFC enabled smartphone, which is available in red and black color variants, comes with 16GB internal memory and 1GB RAM.

First heard at the Consumer Electronics Show in January this year, the Xperia Ion was initially launched in US and Middle East earlier in this month.

"With Xperia ion, we're bringing together a seamless experience across the multiple screens that we use to play, watch, listen, and share. Xperia ion is the gateway to HD entertainment when and - most importantly - where you want it. We are glad to see overwhelming customer response for our Xperia range and we thank them for supporting us unconditionally on this successful journey in India," said Prasun Kumar, Marketing Head of Sony Mobile Communications

Sony, the electronics giant has tied-up with Airtel to endow Xperia Ion customers with exclusive offers. With every purchase of Xperia Ion, the customer will get 500MB of free 3G data for a period of three months and 200 minutes of mobile TV for two months.

The company is also expected to launch its Xperia tipo and rapid charger known as "Tarzan" for Xperia series in the country soon.