Sony Xperia C3
Sony Announces PROselfie Smartphone Xperia C3Sony Mobile Press Kit

Japanese consumer electronics giant, Sony announced a selfie-centric camera phone dubbed as Xperia C3 in London, UK on Tuesday (8 July).

"Xperia C3 is a unique new smartphone from Sony, created to offer the ultimate social sharing experience with a new powerful 'PROselfie cam.' It also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price," said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.

"The rise of selfies shows no signs of abating – its usage has increased by 17,000% since 2012 with the word officially being added to the Oxford English Dictionary in 2013. We're excited to offer SONY's first 'PROselfie Smartphone' and play a part in this global phenomenon," he added.

The smartphone's unique selling proposition is its front-camera, it boasts of 5.0-megapixel wide-angle (25 mm with 80-degree field of view) camera with soft LED flash and enable users to get a perfect selfie at any lighting conditions. To further enrich the photography experience, Xperia C3 also comes with the Superior Auto mode, which automatically adjusts the camera to the surrounding environment's lighting conditions, whereas the Auto-scene recognition app uses HDR and LED flash to capture good quality selfie in broad day-light or in a dark/closed enclosure. Other value added apps include Portrait retouch v2.0, Timeshift-bursts, Picture effects, Movie Creator, Social Live (users can broadcast live video via Facebook and other social networks) and Sweep Panorama.

Xperia C3 sports a 5.5-inch HD TRILUMINOS display (with Mobile BRAVIA Engine 2 technology) and ships with Android v4.4 KitKat OS, 1.2GHz Qualcomm Snapdragon quad-core processor, Adreno 305, 8.0-megapixel camera on the rear-side and 2,500 mAh battery which can run the phone for up to 24 hours of talk time and close to 1,071 hours under standby mode.

The company has confirmed that the new Xperia C3 will hit stores globally next month (August) starting with China and later in other regions. However, the details regarding the device's price are still under wraps.

Key Specifications of Sony Xperia C3:

Model Sony Xperia C3
Display 5.5-inch HD (1280x720p) TRILUMINOS Display(also boasts of Mobile BRAVIA Engine 2 technology)
OS Android v4.4 KitKat
Processor 1.2GHz Qualcomm Snapdragon quad-core CPU
GPU Adreno 305
Storage capacity 8GB, expandable up to 32GB
Camera Main: 8.0-megapixel camera with HDR, pulsed LED flash, 16X zoom, full HD video recording ability, Exmor RS sensor, red-eye reductionsFront: 5.0-megapixel wide-angle camera (25 mm with 80-degree field of view) with soft LED flash
Battery 2,500 mAh;Talk time: up to 24 hoursStandby time: close to 1071 hours
Network 3G & 4G-LTE
Add-ons Dual-SIM slots,Bluetooth v4.0, Wi-Fi, GLONASS, A-GPS, USB v2.0 (high-speed), microSD card slot,
Dimensions 156.0 x 78.5 x 7.6 mm
Weight 150 g
Colors White, Black, Mint

[Image Credit: Sony Mobile Communications ]