Finnish handset maker, Nokia has begun a major smartphone exchange campaign offering up to ₹6,000 discount on its flagship mid-range phones Lumia 520 and 620 in India.
Nokia's exchange scheme called 'Lumia Smart Buy Back Offer' reduces the MRP of Lumia 520 from ₹11,289 to ₹7,289 and Lumia 620's price ₹15,999 will drop to ₹9,999.
The company mentioned that in order to purchase the two Lumia phones at discount prices, prospective buyers need to have their old smartphones in working condition with original battery in it and should not have any physical defect. Nokia added that the buyback value of consumers' old handset exchange price value will be solely determined by the retailer. [Click Here, to check out the smartphones eligible for exchange offer]
By offering only two mid-range smartphones in its scheme, Nokia seems to be playing low compared to its rival who are offering their high-end smartphones priced above ₹30,000. If the exchange scheme of Nokia succeeds, it may extend the offer to its high-end camera smartphones-Lumia 920 and yet to be released Lumia 925 and Lumia 1020.
Nokia is the fifth major MNC company to join the ranks of Apple, Samsung, BlackBerry and Sony to offer their flagship smartphones at discount prices using creative exchange schemes.
Iconic iPhone maker, Apple is the only one to have acknowledged the success of its campaign so far. The American company claimed that the iPhone sales in India surged more than 400 percent in the first quarter of 2013 and shipped closed to 200,000 units between April and June, recording two-fold jump in sales compared to last year.
Nokia Lumia Smart Buy Back Offer:
|Nokia Phone||MRP||Old phone exchange discount||Reduced price|
|Lumia 620||₹15,999/-||Up to ₹6,000/-||As low as ₹9,999/-|
|Lumia 520||₹11,289/-||Up to ₹4,000/-||As low as ₹7,289/-|
Key Features of Nokia Lumia 520 and Lumia 620:
|Model||Nokia Lumia 520||Nokia Lumia 620|
|Display||4.0-inch TFT WVGA ClearBlack Display (800x480p) withIPS display technology pixel
density of 235 ppi (pixels
|3.8-inch TFT WVGA LCD screen(800x480) with IPS and ClearBlack
Display technology, pixel density of 245 ppi
|OS||Windows Phone 8 OS||Windows Phone 8 OS|
|Processor||Dual-core Qualcomm KraitProcessor with 1Ghz CPU speed||Qualcomm SnapdragonTMS4 based dual-core processor with 1.0GHz CPU speed|
|GPU||Adreno 305||Adreno 305|
|Storage||8GB internal memory, expandable up to 64GB||8GB internal memory, expandable up to 64GB|
|Camera||Main:5.0-megapixel camerawith auto-focus,
( no flash support)
|Main :5.0 MP with LED flash support , 2592x1936p image resolutionFront: VGA camera(640x480)|
|Battery||1430 mAh||1300 mAh|
|NetworkConnectivity||2G & 3G||2G & 3G|
|Add-ons||Bluetooth v3.0, USB v2.0, Wi-Fi (802.11 b/g/n), No-NFC connectivity support||Wi-Fi, Bluetooth v3.0,NFC,Micro-USB 2.0|
|Dimensions||119.9 x 64.0 x 9.9 mm||115.4x61.1x11.0 mm|
|Weight||124 g||127 g|