Skoda Auto India has launched the anniversary edition of its mid-sized sedan Rapid with a starting price of Rs 6.99 lakh (ex-showroom Delhi).

The anniversary edition comes with graphics at the bottom of doors and contrasting roof shade that extends sportiness. The interior has been updated with wood trims. The top-spec Elegance Plus trim will get a TrackPro car-tracking system.

Ashutosh Dixit, Director of Sales, Service & Marketing at Skoda Auto India, said, "The Skoda Rapid has been wowing buyers with its style, practicality and refinement since its launch in India, and now, thanks to Skoda's commitment to enhance ownership experience and maximizing value, customers ordering the new Rapid anniversary edition will get even more value for their money. It's a testament to Skoda's enduring legacy of offering clever and practical solutions for its patrons. With an amalgamation of technical features, added safety measures and appealing aesthetics, the Rapid anniversary edition will be a novel offering in the competitive C segment."

Apart from the cosmetic upgrades, the anniversary edition will feature integrated audio player, Bluetooth connectivity, rear AC vents, cruise control and projector headlamps. The dual airbags are standard across the variants.

The Rapid anniversary edition is available at all Skoda dealerships across India this month. Rapid is the bread and butter model for Skoda India with 57,267 units sold in the country. Between 1 January and 10 August, 2015, Skoda sold 6,510 units.