Bollywood superstar Shah Rukh Khan has achieved another feat that would enable him to expand his fanbase with just a text message or call.
The 47-year-old actor on Tuesday announced that fans across India can connect with him via Twitter and ZipDial with just a call or SMS.
Fans can follow the star's Twitter account @iamsrk by simply dialing, or giving a missed call, to +919015500555. The service is now available across all telephone operators whereby they fans can interact with their idol, irrespective of whether they have a Twitter account or data-based phone.
Shah Rukh, who is generally known for being tech-savvy, was more than happy to announce the innovative move.
The actor tweeted, "#09015500555Express Happy to bring my twitter to u via sms. Dial the no and leave a missed call!"
"All u do is dial number 09015500555 & once u hear a beep its done. u will get my tweets as a sms & soon u can tweet me bak via sms. try it !"
Banking on his grand success with "Chennai Express", the actor's move to reach out to his fans is well-timed.
"I have always believed in the power of technology and use it in various ways to further my connection with my audience. I hope all my fans in India will avail this new service to connect with me," he said in an official statement.
"I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don't access Twitter," he continued"Very soon I hope to also expand this to multiple countries, languages and platforms."
Shailaja Gupta, Chief Digital Strategist for Shah Rukh Khan, reportedly said the aim of this new initiative was to expand the actos' three-billion fan base to a target of 50 million within a year, which has generally remain unchanged with the inaccessibility of adequate platform till now .
Shah Rukh, who has presently over four million followers on Twitter is set to reach new heights on the social networking platform. Other than breaking box office records, his film "Chennai Express" reached a Twitter milestone by becoming the first Indian film to trend worldwide and with two different hashtags - '#ChennaiExpress' and '#ChennaiExpressWeekend'.