"Sanam Teri Kasam" distributed by Eros International and "Ghayal Once Again" distributed by Anil Ambani's Reliance Entertainment will be released on 5 February, making for the second box office clash this year.
Interestingly, both the films are being distributed by corporate houses -- one (Eros) listed on the stock exchanges and the other belonging to a prominent Indian business group.
While the romantic flick "Sanam Teri Kasam" marks the debut of south Indian film star Harshvardhan Rane and also features Pakistani actress Mawra Hocane, "Ghayal Once Again" is an action drama starring Sunny Deol, Om Puri, Soha Ali Khan, Tisca Chopra and Aanchal Munjal.
The clash, however, may not be on the level of "Bajirao Matani" vs "Dilwale", both released on 18 December, 2015, or "Airlift" vs "Kya Kool Hain Hum 3" on 22 January, 2016.
"Sanam Teri Kasam" is one of the 65 films that Eros has lined up for release this year.
Eros tasted success in a big way last year with a slew of box office hits that included "Bajirao Mastani", "Tanu Weds Manu Returns" and "Bajirao Mastani".
For Reliance Entertainment, its latest release "Wazir" featuring Amitabh Bachchan, Farhan Akhtar, Aditi Rao Hydari and John Abraham was a decent box office success, having earned about Rs 61 crore in three weeks. "Wazir" was made on a budget of about Rs 35 crore.
â€” taran adarsh (@taran_adarsh) January 31, 2016
However, the Eros share has been a flop show on the stock exchanges for many weeks now. The stock price has eroded substantially over the past three months, from Rs 262.05 on 4 November, 2015, to Rs 187.85 on 4 February, 2016, a fall of 28 percent.
Eros International earned a net profit of Rs 90.3 crore during the second quarter ended 30 September, 2015, up 80% from Rs 50.1 crore in the year-ago period. Its revenues doubled to Rs 504.91 crore from Rs 239.90 crore during the second quarter ended 30 September, 2014.
The company will be declaring its third quarter results on 9 February.
It remains to be seen how the two films vie for movie buffs' attention from Friday, given that the stakes are high for film distributors and producers these days.