Samsung, Galaxy A7, Galaxy A5, Galaxy A3, 2017
[Representational Image] Samsung teases Galaxy A(2017) series ahead of CES 2017; device to boast Galaxy S7 feature. In Picture: Samsung Galaxy A7Samsung

Since the beginning of December, we have been hearing a lot of rumours on Samsung's new 2017-based Galaxy A series, leading many to believe that the device launch is just around the corner. Now, the company has released an official teaser revealing a key feature of the new device series.

In the past couple of years, Samsung has mastered a marketing strategy of replicating some features of its flagship phones in the new mid-range phones. In 2015, it launched metal-clad Galaxy S6 (& S6 edge) with full metal body, and introduced the same in Galaxy A (2016). This year, Samsung unveiled water-proof Galaxy S7 (S7 edge) and now, it is all set launch Galaxy A (2017) with same durable body feature.

Also read: CES 2017: LG to showcase Stylus 3 and four new K series mid-tier phones

Samsung Malaysia via Twitter released a graphic teaser with water droplets and readsβ€”"IT ALL BEGINS WITH A. HOLD YOUR BREATH."β€”confirming that Galaxy A(2017) will be able to survive when dropped in water.

If rumours are to be believed the new Galaxy A phones boast Ingress Protection rating of IP68.

So what's protected under IP68 certifications?

In IP68 certification, the numerical 6 indicates that the devices is completely protected against any contact of dust.

On the other hand, the numerical 8 suggests the device can withstand underwater up to 1 meter (around a feet).

This means users can take the Galaxy A (2017) for a little dip in the swimming pool (freshwater, not salty sea/ocean) and take pictures for close to 30 minutes under water up to five feet.

Read more: How IP ratings are certified to smart devices

As per reports, Samsung is expected to initially launch three models β€” Galaxy A3, Galaxy A5 and A7 -- next month, most probably at the international Consumer Electronics Show (CES) 2017, Las Vegas (January 5-8).

Samsung teases Galaxy A(2017) series ahead of CES 2017; device to boast Galaxy S7 featureSamsung Malaysia (@SamsungMalaysia) via Twitter

Samsung Galaxy A3 (2017): What we know so far

It is expected to sport a 4.7-inch HD display and come with 12MP camera on the back and 8MP snapper on the front. Inside, it is said to house Samsung Exynos 7870 octa-core, 2GB RAM and a 3,000 mAh battery.

Samsung Galaxy A5 (2017): What we know so far

It is said to feature 5.2-inch full HD screen, 13MP primary camera, Samsung Exynos 7880 octa-core, 3GB RAM, 16GB storage and a 3,000mAh cell.

Samsung Galaxy A7 (2017): What we know so far

It is top-end phone among the three. It will come with 5.7-inch full HD display, 3GB RAM, 64GB storage, 16MP cameras on both front and back, Exynos 7880 octa-core processor and a 3,500mAh battery.

Watch this space for latest news Samsung phones and CES 2017.