Consumer electronics giant Samsung, in a bid to get a head start over its rivals in the New Year, has kick-started an EMI (Easy Monthly Installment) cum smart-device exchange offer for select Galaxy devices in India.
"We are targeting a significant number of new users joining the Samsung family. This not only offers an 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models," PTI quoted Samsung Mobiles and IT's Country Head, Vineet Taneja.
Samsung's 'Stay New' scheme will be under the stewardship of official reseller partner, Ingram Micro. The firm has tied up with financial institutions like Citi Bank, HDFC, ICICI and Standard Chartered, as well as major electronics goods retailers across select cities: Delhi & NCR (National Capital Region), Jaipur, Chandigarh, Lucknow, Kanpur, Ludhiana, Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Cochin, Hyderabad, Kolkata and a few others.
Products under the scheme include Galaxy Note 3, Galaxy S4, S4 Mini, Galaxy Tab 3, Galaxy Note 10.1 and Galaxy S3.
Under the programme, prospective buyers will have the freedom of setting the first down payment fee, and will also have the benefit of upgrading their new phone within six months of their purchase with the Samsung's 2014 flagship model, via the exclusive easy buy-back scheme. But here's the catch, Ingram Micro will solely decide the exchange price, based on the physical and operating condition of your device.
[Note: Offer period begins on 31 December 2013 and ends on 31 March 2014]
To help calculate the EMI (Easy Monthly Installment) payments, Samsung has opened an official 'Stay New' scheme page with an 'interactive calculator' detailing options for each Galaxy device. (Check out here)