Samsung is reportedly planning to integrate Apple-like Live Photos feature into its upcoming Galaxy S7 smartphone, a Samsung software engineer revealed. The new feature will be known as Vivid Photo or Timeless Photo.

There have been plenty of rumours about Samsung Galaxy S7 series and the new one just adds up to the pile. The news of integrating a Live Photos-like feature into Galaxy S7 comes from an inside source who told Android Geeks that Samsung is indeed testing the feature and may not be available immediately at launch.

According to the report, Samsung might push the Vivid Photo feature to Galaxy S7 smartphones later in the year as part of a software update. The source further explained that Samsung's Vivid Photo, also being referred to as Timeless Photo, will appear as GIFs without capturing sound like Live Photos, making it easier to share on Facebook. Apple's Live Photos requires extra support from websites as they record sound along with a 1.5 second video before and after a picture is shot.

Samsung Galaxy S7 release is just around the corner, with rumours suggesting that it may arrive as early as 21 February. A recent report revealed that Samsung will release the new flagship in three variants – Galaxy S7, Galaxy S7 Edge and Galaxy S7 Edge+ -- with different sizes. In terms of pricing, a new report out of Korea claims the new flagships will be available "at a cheaper price", according to The Korea Times.

Other rumoured features of the Galaxy S7 series include a water-resistant build, microSD card slot, and pressure sensitive display. Samsung Galaxy S7 will feature major developments in terms of specs such as 4GB RAM, 12MP f/1.7 aperture primary camera, 5MP wide-angle front sensor, Exynos 8890 octa-core processor or Qualcomm Snapdragon 820 chipset and a 2K display.