Samsung India Electronics has added a new smartphone to its budget portfolio, Galaxy J. Named as Galaxy J2, the 4G-LTE smartphone is tailor-made to meet Indian consumer needs.

The Galaxy J2 has been developed at Samsung's India R&D facilities, strengthening the company's commitment to 'Make in India' and 'Make for India'. Ranging from India-centric user interface themes to the revolutionary Ultra Data Saving mode, the India R&D team has played a key role in the overall development of the device.

The 'Ultra Data Saving' (UDS) mode ensures that the user has access to more Internet while using less data. UDS mode provides up to 50% savings in data and also frees up to 11% RAM, thereby improving customer experience on a smart phone. For faster 4G speeds, the Galaxy J2 also features Download Booster that combines 4G speeds with WiFi speeds to deliver faster than 4G downloads.

Under the hood, the Galaxy J2 packs a 4.7-inch qhD super AMOLED display and is equipped with a 1.3 GHz Quad Core processor and 1 GB RAM. On the storage front, the Galaxy J2 packs 8GB storage with expandability support up to 128GB.

The new Samsung Galaxy J2 has a 5 mega pixel rear camera with a low F 2.2 aperture and LED flash. It also features a 2 mega pixel front camera to provide video calling and selfie experience.

Asim Warsi, Vice President, Marketing, IT & Mobile at Samsung India, said: "We at Samsung are committed to empower our customers with the best-in-class and innovative technology across price segments. Samsung Galaxy J2, our entry level smart phone, has been specially made keeping in mind the Indian consumer's sensibilities to make 4G accessible and relevant for all."

"The Galaxy J2 reinforces our commitment to 'Make for India'. Ultra Data Saving Mode, which is the key feature in the device, has been developed at our Indian R&D facilities to deliver the most cost efficient 4G device." added Warsi.

The Galaxy J2 is available in gold, white, and black colours and is complemented with a premium metallic finish and faux-leather back panel and will be available from 21 September across all channels, for Rs 8,490.

For its price, the device may have to compete with Yu Yuphoria, Xiaomi Redmi Note 4G and Lenovo A7000 but all the three devices are avalailable only through online platforms, while the Galaxy J2 will be available at all offline stores across the country.

Samsung J2 Product Specifications

Network(MHz) - LTE: 2100, 1800, 850,900,800,2300- WCDMA: 2,100,850, 900- GSM: GSM850,GSM900,DCS1800,PCS1900
Processor 1.3 QC Exynos 3475
Display 4.7" qHD sAMOLED display
OS Android 5.1
Camera 5+2 MP(Rear F2.2,Front F2.4)
Camera Modes Auto, Beauty Face, Continuous Shot, Panorama, Pro, Selfie, Sports, Sound & Shot
Video Recorder: HD (1280 x 720) | @30fpsFormats: MP4,3GPPlayback: FHD (1920 x 1080) | @30fpsFormat: MP4,M4V,3GP,3G2,WMV,ASF,AVI,FLV,MKV,WEBM
Codecs: H.264(AVC),MPEG4,H.263
Codecs: AAC,AMR
Sensors Accelerometer, Proximity Sensor
Connectivity Bluetooth v4.1, USB 2.0, GPS , Glonass, Wi-Fi 802.11 b/g/n 2.4GHz, Wi-Fi Direct
Memory 1/8 GB extendable up to 128 GB
Dimension 136.5X69X8.4 mm
PC Sync Smart Switch (PC version)
Battery 2000 mAH