As we near the end of 2018, two of the biggest smartphone brands in the world have taken upon themselves to set new trends for next year. We've seen plenty of notched display smartphones this year, but the evolution is underway as Samsung and Huawei have two respective launches to mark an end of the most viral trend.

Samsung Galaxy A8s and Huawei Nova 4 are going to be released in the same order this month. Both phones will be unveiled in China, but could easily grab worldwide attention for what they bring to the table.

Samsung has confirmed that it will be launching the Galaxy A8s in China on December 10, making the handset the first one ever to feature a display hole camera or what Samsung calls it Infinity-O Display. The promotional image on the company's official website shows the actual design of the handset with a hole in the display's top right corner accommodating the front camera.

Samsung Galaxy A8s release date in China confirmed
Samsung Galaxy A8s release date in China confirmedSamsung China

But Samsung's biggest rival, Huawei isn't going to let its competition steal all the thunder. Huawei shared a video teaser to show-off its upcoming Nova 4 smartphone, complete with a bezel-less display and an in-hole camera. Huawei has confirmed the Nova 4's launch in China on December 17, making it the second phone with an in-screen camera.

By looking at both the official teasers, there isn't much to differentiate in the display area. But Samsung has managed to beat Huawei in this game after all. Besides the innovative display that puts an end to the infamous notch trend (though it still remains to be seen how many OEMs are forthcoming towards in-screen camera technology), nothing much about the Nova 4 and Galaxy A8s is known at the moment.

As per the rumours, Huawei Nova 4 would borrow the triple rear lens setup from the flagship P20 Pro smartphone, feature a Kirin 710 chipset (some suggest even Kirin 980) and 6GB worth of RAM. With these specifications, the handset isn't going to be budget-friendly.

As for the Galaxy A8s, the handset was leaked on TENAA, which revealed a 3,300mAh battery and a 6.39-inch display. The Samsung smartphone could also be a mid-range premium smartphone, but more details on it will be revealed in just two days. Stay tuned.