It's Salman Khan, and the kind of brand value he comes with is insane.

"Prem Ratan Dhan Payo" is one of the much-awaited films of the year. With only the logo out, it's phenomenal that the makers have managed to sell its music rights for a massive Rs 17 crore.

Apparently, this is a major step as no Bollywood film has ever managed to close such a deal earlier.

There are no doubts that Sooraj Barjatya has pooled in his best resources to make the album a memorable one. Also, the fans are hoping the songs would be interesting and evergreen.

Salman and Sooraj have together delivered chartbusters. Case in point: "Hum Aapke Hai Koun?".

While this is big news, the first-look poster and trailer release dates have garnered extraordinary amount of steam.

There isn't a way to confirm it, but reports suggest the theatrical trailer will be attached to Akshay Kumar's "Singh is Bliing", which is out on 2 October.

"Salman and Akshay are close friends and they have always spoken very fondly about each other. Plus, Prabhu Dheva who's directing SIB has already directed Salman in Wanted. So it was the perfect film for Salman to launch his PRDP trailer. All Salman fans will be in for a special treat as their Bhaijaan has planned a surprise for them. He's attached the PRDP trailer to SIB," DNA quoted a source as saying.

Slated to be released on 12 November, "PRDP" features Sonam Kapoor, Anupam Kher, Neil Nitin Mukesh and Armaan Kohli in key roles.