Salman Khan along with Nita Ambani came forward to support grassroots football movement. This programme will create a platform for the development of grassroots football activity and talent-scouting across the country. The ISL grassroots programme aims to reach out to a million young footballers in the first few years and expose them to the best practices in global football. In the first phase, the grassroots programmes will aim to reach out to 500,000 children through in-school and maidan initiatives, beginning early 2015. The outreach programmes will focus on introduction of kids to football, training and talent-scouting through a series of selection modules across the country. Salman Khan was very vocal about his support for this unique programme.