Akshay Kumar's "Rustom" seems to be unstoppable at the box office. The film has completed its three-week run and its worldwide box office collection apparently has crossed Rs. 150 crore.
"Rustom" has remained unaffected by the release of "Happy Bhag Jayegi" and "A Flying Jatt." The Akshay-starrer continues to increase its box office earnings at a steady pace, both in domestic as well as overseas market.
"Rustom" completed 21 days at the box office on Thursday and is ready to keep up the pace even on week four. The crime thriller has taken its domestic collection to Rs. 124.72 crore nett by the end of its 21st day. "#Rustom [Week 3] Fri 1.29 cr, Sat 1.89 cr, Sun 2.09 cr, Mon 69 lacs, Tues 61 lacs, Wed 58 lacs, Thu 56 lacs. Total: 124.72 cr. India biz [sic]," Taran Adarsh tweeted.
#Rustom [Week 3] Fri 1.29 cr, Sat 1.89 cr, Sun 2.09 cr, Mon 69 lacs, Tue 61 lacs, Wed 58 lacs, Thu 56 lacs. Total: â'¹ 124.72 cr. India biz.
On the other hand, its overseas earning was around Rs. 20 crore (approx) until its third weekend and now, "Rustom" has apparently taken its international collection to Rs. 26 crore (approx) by the end of its week three. Thus, the worldwide box office collection of "Rustom" has apparently reached Rs. 15o crore (approx) on its 21st day, which is at the end of its third week.
Having made on a budget of Rs. 40 crore (including propuction and advertising cost), "Rustom" has become one of the most profitable Bollywood movies of this year. With its nett worlwide collection reaching Rs. 150 crore (approx), profit percentage of "Rustom" stands at around 275 percent.
Although "Rustom" has entered week four at the box office, the film still has been attracting good number of audience as it still holds over 525 screens. "#Rustom goes into week 4 with more than 525 screens !!! [sic," tweeted trade analyst Girish Johar.
Directed by Tinu Suresh Desai, Akshay's film was released alongside Hrithik Roshan's "Mohenjo Daro" and it was expected that the latter will give tough competition to "Rustom." However, the crime thriller came up as the clear winner as "Mohenjo Daro" has been washed away at the box office.
Tiger Shroff's "A Flying Jatt" had released two weeks after "Rustom" and it was believed that it would slow down the pace of Akshay's film. Nevertheless, it continued its successful run at the box office at a steady speed. Sonakshi Sinha's "Akira" releases on Sept. 2 and it will be interesting to see if that makes things difficult for "Rustom."