Following the trends of previous months, Royal Enfield increased the sales of its motorcycles to a total of 44,491 units in September 2015, a growth of 58.78% from the same month last year.
The Chennai-based two-wheeler maker had sold only 28,020 units in September 2014. The sales in the domestic market stood at 43,741 units against 27,540 units in the same month in 2014, which is 58.82% higher.
Royal Enfield also improved the exports with 56% increase at 750 units against 480 motorcycles in September 2014.
Royal Enfield Motorcycles--a subsidiary of Eicher Motors--has elaborate plans to become a global brand in the near future that will help increase its sales and profit further. As part of the plan, Royal Enfield entered the Malaysian market and set up direct sales subsidiary in the US in August 2015.
The company is currently setting up a technical centre in Leicestershire in the UK, which will have a pivotal role in future global motorcycles of the brand. It recently bought Harris Performance, a motorcycle design and engineering firm based in the UK. The company was behind most of the chassis engineering on the Continental GT.
In addition to this, Royal Enfield roped in Pierre Terblanche, the brain behind the design of some of the beautiful motorcycles of Ducati, Moto Guzzi and Confederate Motors. The first new product after his arrival--Himalayan adventure motorcycle--is getting ready for the November launch.
All the previous developments helped Royal Enfield sell over 3 lakh bikes in 2014, overtaking Harley Davidson's global sales of 2.67 lakh units.
Going by the yearly sales trend and considering the Himalayan launch, Royal Enfield monthly sales is expected to increase in the coming months that is likely to to lead to the biggest sales for Royal Enfield in 2015.
