Hyderabad-based journalist, Manju Latha Kalanidhi, came up with the innovative idea of "Rice Bucket Challenge" by donating cooked or uncooked rice to feed the needy.
Manju made a Facebook page, which was surprisingly supported by many viewers. The page got over 2000 likes within 24 hours and thus it challenge went viral.
"Rice Bucket Challenge" is basically brought up as a replacement of the viral posts of "ALS Ice Bucket Challenge", which was designed to raise awareness about Amyotrophic Lateral Sclerosis (ALS), a deadly disease that leads to paralysis.
According to that challenge, one has to pour a bucket of ice water on their head and then nominate friends to take up the challenge within 24 hours, else they will have to donate money towards the ALS fund.
From Hollywood to Bollywood, many celebrities as well as the famous faces, like Bill Gates, Mark Zuckerberg took up the challenge.
Likewise, Indians re-created the challenge in a desi way where you have to donate a bucket of rice to the needy and poor people and are asked to post a photo or video on the social media with the tag #RiceBucketChallenge and challenge your friends to do the same within 24 hours.
It is also a good way to save water and help poor. There are also few donors who helped by donating money for the needy.
"Rice Bucket Challenge" has gone viral all over India and is expected to create a wider reach with the equal enthusiasm like the "Ice Bucket Challenge".
Check out the slideshow of the donors who accepted the "Rice Bucket Challenge".