It looks like Nissan's low-cost brand Datsun is back in the game with the company posting year on year growth of 188 percent in India in June. Datsun, which launched the new budget offering â€” the redi-Go â€” in India on June 7, has managed to sell 3,000 units of the small hatch in 23 days.
The number looks quite promising for Datsun, which has failed to get a breakthrough in the country with its first two offerings â€” the Go hatchback and the Go+ MPV. In June, the total sale of Datsun stood at 4,297 units.
"This unprecedented growth of the Datsun brand is due to the phenomenal response Datsun redi-Go is getting from people across the country. In just 23 days since its launch, close to 3,000 units of redi-Go have been sold. These are exciting times for Datsun and we look forward to delivering more cars to our customers," said Arun Malhotra, the Managing Director of Nissan India.
Datsun redi-Go, the entry level hatchback, is pitted against front-runners in the segment like Maruti Alto 800, Hyundai Eon and Renault Kwid in India. The redi-Go, the third offering of Datsun in the Indian market, has been priced attractively at Rs. 2.38 lakh for the base variant (ex-showroom Delhi).
The redi-Go is built on the same CMF-A platform as that of the Renault Kwid and measures 3,429mm in length, 1,560mm in width and 1,541mm in height. It offers segment-leading ground clearance of 185mm and comes with a boot space of 222-litre.
Powering the redi-Go is a 799cc three-cylinder petrol motor that churns out 53bhp and a peak torque of 72Nm. The redi-Go claims to return a fuel efficiency of 25.17kmpl. The engine comes mated to a five-speed manual gearbox.