A private picture of Mark Zuckerberg's family leaked on Twitter after a marketing director reposted the picture posted by Zuckerberg's sister on her personal Facebook page.
The picture which shows four people standing in the kitchen with their mouth opened widely was initially posted by Randi Zuckerberg on her Facebook page. Callie Schweitzer, director of marketing and projects at Vox Media who subscribes to Randi Zuckerberg's Facebook account saw the picture and then tweeted to her Twitter followers saying that, "randizuckerberg demonstrates her family's response to Poke #GAH pic.twitter.com/EHNwJ78b".
Randi is reportedly irked by the behavior of Schweitzer and chose the social networking platform to discuss about the digital etiquette. Though, it is widely believed that it is the glitch with Facebook privacy settings that leads to this kind of result; Randi seems to have mistaken it the other way around.
"I posted it to friends only on FB. You reposting it to Twitter is way uncool," Randi tweeted.
"Digital etiquette: always ask permission before posting a friend's photo publicly. It's not about privacy settings, it's about human decency," she posted after deleting the photo.
Apparently, the photo which she shared on her Facebook page with her close friends, was accidentally posted to the friends of those who were tagged in the picture.However, the tweets of Randi invited heated arguments and exchange of ideas across many social networking platforms including Facebook and Twitter.
Although the Facebook has reviewed its privacy settings periodically, the controversy over its settings remains vague. Recently, the company has rolled out an improved version of privacy setting, which gives the user a different option like "Who can see my stuff?" "Who can contact me?" and "How do I stop someone from bothering me?"
"This is the difficulty of Facebook. Despite simplifications and "shortcuts," the privacy settings are not always easily navigated. Sensitive information can unexpectedly leak. Even if you manage to master Facebook's settings, your friends' selections as to who can see their content may wind up undermining your privacy decisions," Forbes reported.
Callie Schweitzer later apologized for posting the picture on Twitter saying that she is "just your subscriber and this was top of my newsfeed. Genuinely sorry, but it came up in my feed and seemed public."