Nivin Pauly's latest movie "Premam" is continuing its good run at the box office in India in its fourth weekend.
Trade analyst Sreedhar Pillai believes that the business of "Premam" has broken almost all existing records of Malayalam cinema. The film's gross box office collection from all over the world is expected to be close to ₹50 crore.
Meanwhile, the film has created a record at the popular Apasara theatre in Kozhikode.
— Sreedhar Pillai (@sri50) June 21, 2015
On Monday (22 June), "Premam" completed 25 days. The movie's team released the video of the popular "Malare" song online which got over 1 million views within 14 hours of release.
"Premam" has become a sensation overseas as well.
Accoding to the film's US distributor Great India Films, the Nivin Pauly starrer's collection in two weeks have reached $150,000 and could end up as the highest grossing Malayalam movie shortly.