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Swedan based Wheelys, a first of its kind 'Cafe on wheels', is making its foray in India with its first organic coffee chain here. "Wheelys is based on the idea that we have to be absolutely different from other chains in every way possible. For example, the coffee chains already present offer chemically treated food products whereas we offer organic coffee," Founder Evan Luthra told IANS. The brand is launching its first outlet at DLF Mall of India in October.
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The idea of Wheelys originated in Sweden where the founding team designed the cart and started business right in front of starbucks as a challenge. "I believe the success mantra of Wheelys is the product range and low cost of franchise because of which Wheelys has expanded in over 40 countries in just two years," he said.