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This is Junior NTR’s first foray into television. Indeed, it is one of the biggest small screen forays in south India in recent times. With his natural spontaneity and talent, NTR will play an extremely crucial role in being the only link between the audience and around a dozen celebrities who will be placed inside a locked house. "Television is one of the biggest mediums for entertainment. When I was approached by Star MAA to host BiggBoss, the biggest ever show on Telugu Television, I was intrigued by the challenge. I believe that the show will be a game changer”, said NTR. Bigg Boss is the Indian version of the international format Big Brother, one of the most successful reality television series ever. The Endemol owned format BIG BROTHER has had 10 blockbuster seasons in Hindi with Salman Khan as the host. About a dozen participants will be locked inside a house and provided with all necessary amenities but they will be completely cut off from technology and the outside world. Everything they do will be watched by a large number of cameras and ultimately the audience. The format promises a fascinating view on a group of strangers learning to live with each other.