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The 2017 Forbes India Celebrity 100 List rankings are based on estimates of entertainment-related earnings of celebrities. The period under consideration is October 1, 2016 to September 30, 2017. The methodology for calculating the ranking may have changed this year (to exclude the "fame" quotient), but the list's top three names have remained constant.
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The 51-year-old Salman, for the second successive year, grabbed the top spot, despite the subdued box office performance of his film "Tubelight". The actor earned Rs. 232.83 crore, backed by endorsements of several consumer-facing brands. In fact, his earnings constitute 8.67 percent of the total earnings- Rs. R 2,683 crore-of the top 100 celebrities for the year.
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Shah Rukh Khan, with Rs. 170.5 crore, also retained his position at number two as did India's cricket captain Virat Kohli, with Rs. 100.72 crore, at third spot.. But although the top three held on to their ranks, their cumulative earnings declined by almost 20 percent, down to Rs. 504.05 crore compared to last year's total of Rs. 626.52 crore.
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Joy Chakraborthy, CEO - Forbes India and President - Revenue, TV18, said, "We are delighted to present yet another collector's edition of Forbes India which will hit the stands soon. Over the years this list has established itself as the definitive benchmark of who's making what in the entire entertainment world."
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The overall earnings of the Celebrity 100 declined this year, from Rs. 2,745 crore in 2016 to Rs. 2,683 crore this year.