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The makers of 3 Storeys launched the trailer of the film in a unique manner at a community-based society in Mumbai. The trailer was launched amidst the localites in the chawl along with the entire cast of the film.
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Present at the event were Ritesh Sidhwani, Priya Shreedharan, director Arjun Mukerjee, Pulkit Samrat, Richa Chadha, Renuka Shahane, Masumeh, debutants Ankit Rathi and Aisha Ahmed.
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Since chawls are symbolic to community living in India and the film is based in a chwal, it couldn't have been any better than this for a perfect trailer launch. The entire cast along with the makers got into a candid interaction, throwing light on various aspects of the film.
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Narrated by Richa Chadha, the trailer showcases different narratives, each one untangled between their pasts holding secrets in the present.
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3 Storeys is directed by debutante director Arjun Mukerjee, who has had a history of AD filmmaking.
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Produced by Priya Sreedharan, Ritesh Sidhwani and Farhan Akhtar, the story promises to make you wonder about people’s ‘real’ faces.