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Prime Minister Narendra Modi on Friday launched an Aadhaar-based mobile payment application at Digi Dhan Mela here to promote and make digital transactions easier. The app is called BHIM (Bharat Interface for Money) -- a re-branded version of UPI (Unified Payment Interface) and USSD (Unstructured Supplementary Service Data).
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Speaking on the occasion, Modi said BHIM app was very simple to use and a thumb impression was enough to operate it. "Be it a smartphone or feature phone of Rs 1,000-1,200, BHIM app can be used. There is no need to have Internet connectivity. One only needs a thumb. There was a time when an illiterate was called 'angutha chchap'. Now, time has changed. Your thumb is your bank now. It has become your identity now."
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Modi said that 'Lucky Grahak Yojana' and 'DigiDhan Vyapar Yojana' were a Chrismas gift to the nation.
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Over 100 days, several prizes of Rs 1,000 will be given to people through lucky draws.
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The mega draw will be held on April 14, the birth anniversary of Babasaheb Bhimrao Ambedkar.