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India’s oldest music label Saregama had ventured into movie production under their banner Yoodlee Films, which churns out films high on content and driven by a philosophy of 'fearless filmmaking'.
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After the hugely critically acclaimed first film from the banner – Ajji, that released last year, their second film is Kuchh Bheege Alfaaz directed by the ace filmmaker Onir – director of award-winning films like My Brother Nikhil and I AM.
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The film is a modern-day love story in the age of social media, as seen through two primary characters – RJ Alfaaz, played by debutant actor Zain Khan Durrani and meme artist - Archana, played by Geetanjali Thapa. In a world of pings, likes, tweets, shares and comments, 2 strangers connect over a miss-dial and Whatsapp their way into each other’s hearts, safely hidden behind digital screens.
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But will the emojis translate to emotions when they reveal their truth to one another –forms the crux of the story. The film is scheduled for a release this Valentine Weekend on 16th February.