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Standing by its philosophy of Fitness is life, leading fitness brand Reebok has come up with second edition of its #FitToFight campaign with Bollywood actress Kangana Ranaut. This year the campaign fights looming gender demons of eve-teasing. Launched last year, the #FitToFight campaign with Kangana inspired women to become better versions of themselves, not just physically but also mentally and socially. It culminated with the brand's first #FitToFight award ceremony where stories of women heroes like Deepa Malik and Geeta Tandon were recognised. Credit: IANS
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Talking about the campaign, Kangana, Brand Ambassador of Reebok India, said: "Even after 11 years of being in this industry, I am constantly battling perceptions and misconceptions, and breaking stereotypes every single day. Therefore, I identify very strongly with Reebok's FitToFight campaign and specially this year's theme Girls Don't Fight'."