November 9, 2017 10:55 IST

Kalki Koechlin launches Cottonworld's Happy T's- Good for you, farmers and the environment

1 of 5 Kalki Koechlin,actress Kalki Koechlin,Lavin Lekhraj,Cottonworld's Happy T's- Good for you,Cottonworld's Happy Ts
Kalki Koechlin seems to strongly believe in "If you do good, good will be done to you" and so she has been part of the Cottonworld's Happy Ts, a range of T-shirts made with 100% organically sourced cotton. Kalki spotted at the Cottonworld store located in Bandra promoting the Happy T's with a happy face. Credit: Varinder Chawla
2 of 5 Kalki Koechlin,actress Kalki Koechlin,Lavin Lekhraj,Cottonworld's Happy T's- Good for you,Cottonworld's Happy Ts
In order to promote this new venture, Kalki wore a Happy T from Cottonworld to the event and looked absolutely adorable. She was seen posing for the paparazzi with the director of Cottonworld, Mr. Lavin Lekhraj with a beaming smile and charming personality. Credit: Varinder Chawla
3 of 5 Kalki Koechlin,actress Kalki Koechlin,Lavin Lekhraj,Cottonworld's Happy T's- Good for you,Cottonworld's Happy Ts
Happy T's from Cottonworld is a range of T-shirts made with 100% organically sourced cotton. Proceeds from sale of the Tee's will go to Indian farmers growing organic cotton in the Vidharbha region which has been plagued by suicides due to current agricultural practices. Credit: Varinder Chawla
4 of 5 Kalki Koechlin,actress Kalki Koechlin,Lavin Lekhraj,Cottonworld's Happy T's- Good for you,Cottonworld's Happy Ts
This is being undertaken in association with NGO Chetna Vikas. Chetna Vikas is a non-profit social organisation based in India. They primarily work with organic cotton farmers helping over 5,000 families across 120 villages in Wardha, Maharashtra. The initiative aims to show support towards using organic cotton and using sustainable farming methods. Credit: Varinder Chawla
5 of 5 Kalki Koechlin,actress Kalki Koechlin,Lavin Lekhraj,Cottonworld's Happy T's- Good for you,Cottonworld's Happy Ts
The Happy T’s campaign is a part of the CWVOW Mission 2030. Cottonworld has taken a pledge that we shall try and be as sustainable as possible by the year 2030, improve the wellbeing of customers and the livelihood of workers in our supply chain; encourage recycling of clothes and produce clothing made using best possible sustainable fabrics." Credit: Varinder Chawla