July 3, 2017 23:20 IST

Jab Harry Met Sejal: Shah Rukh Khan, Anushka Sharma and Imtiaz Ali at Beech Beech Mein song launch

1 of 5 Shah Rukh Khan and Anushka Sharma,Shah Rukh Khan,Anushka Sharma,Beech Beech Mein song launch,Beech Beech Mein,Beech Beech Mein song launch pics,Beech Beech Mein song launch images,Beech Beech Mein song launch stlls,Jab Harry Met Sejal,Jab Harry Met Sejal
"Beech beech mein" is the second song from the film after "Radha". Credit: Varinder Chawla
2 of 5 Shah Rukh Khan and Anushka Sharma,Shah Rukh Khan,Anushka Sharma,Beech Beech Mein song launch,Beech Beech Mein,Beech Beech Mein song launch pics,Beech Beech Mein song launch images,Beech Beech Mein song launch stlls,Jab Harry Met Sejal,Jab Harry Met Sejal
"Beech beech mein" will showcase Shah Rukh and Anushka grooving to the lively tunes of Pritam, amidst a club set-up. Credit: Varinder Chawla
3 of 5 Shah Rukh Khan and Anushka Sharma,Shah Rukh Khan,Anushka Sharma,Beech Beech Mein song launch,Beech Beech Mein,Beech Beech Mein song launch pics,Beech Beech Mein song launch images,Beech Beech Mein song launch stlls,Jab Harry Met Sejal,Jab Harry Met Sejal
The song's launch is yet another marketing innovation from the film's team after releasing a series of 'mini trails' as an unconventional introduction for the audience to the film's characters Harry and Sejals, and a visit to Ahmedabad to connect with girls named Sejal as they launched their first song "Radha" amongst the girls. Credit: Varinder Chawla
4 of 5 Shah Rukh Khan and Anushka Sharma,Shah Rukh Khan,Anushka Sharma,Beech Beech Mein song launch,Beech Beech Mein,Beech Beech Mein song launch pics,Beech Beech Mein song launch images,Beech Beech Mein song launch stlls,Jab Harry Met Sejal,Jab Harry Met Sejal
The Imtiaz Ali directorial is produced by Red Chillies Entertainment. It will showcase Anushka essay a Gujarati girl named Sejal Jhaveri, while Shah Rukh plays a Punjabi guy named Harinder Singh Nehra. Credit: Varinder Chawla
5 of 5 Shah Rukh Khan and Anushka Sharma,Shah Rukh Khan,Anushka Sharma,Beech Beech Mein song launch,Beech Beech Mein,Beech Beech Mein song launch pics,Beech Beech Mein song launch images,Beech Beech Mein song launch stlls,Jab Harry Met Sejal,Jab Harry Met Sejal
The film is all set to release on August 4. Credit: Varinder Chawla