Model Ashley Graham felt she was the ideal candidate to launch a plus-size lingerie line and star in campaigns for Lane Bryant because she thought her fans would expect her to.
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The 29-year-old teamed up with fashion house Lane Bryant in 2010 because she "really wanted" to create an underwear collection and felt her fans would expect her to front the campaigns and design the garments, reports femalefirst.co.uk.
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Speaking to New York magazine about her career, Graham said: "Then I really wanted to design lingerie because I felt, 'I'm the plus-size lingerie girl. If people think about plus-size lingerie, they're going to think of me. How can I capitalize on that?' "