February 22, 2017 12:44 IST

HTC launches premium 'U' series of smartphones in India

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Taking the competition from Apple's iPhone7 and Google Pixel head on in the premium segment in India, Taiwanese smartphone maker HTC Corporation on Tuesday launched HTC U Ultra and HTC U Play devices which are priced at Rs 59,990 and Rs 39,990, respectively.
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HTC U Ultra and HTC U Play will be available in the Indian market from March 6 and mid-March, respectively. Both the devices come with 3D-contoured, liquid-adaptive HTC U sonic technology for personalised hearing experience and a unique combination of MegaPixel and UltraPixel camera technology on the front to provide vivid light, colour and detail.
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"Our focus is on design, quality, HD adaptive audio and artificial intelligence (AI) integration for the discerning customer looking for a premium product with a global appeal," Faisal Siddiqui, President-South Asia, HTC, told reporters here.
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The HTC U Ultra comes equipped with the dual display, HTC Sense companion, U Sonic and Voice recognition. The device has 16MP UltraPixel camera in the front and 12MP UltraPixel main camera.
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HTC U Ultra and U Play comes in 64GB memory variant. The HTC U Play with a 5.2-inch display and is available in Iceberg White, Indigo Blue, Black Oil and Cosmic Pink Gold colours.
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"The launch of the HTC ‘U' series marks the beginning of our several exciting launches in India this year," Siddiqui added.
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The devices come with a one-year insurance that covers liquid damage and any physical damage to the phones.