Panasonic launches P77 as a new budget warrior
Panasonic launches P77 as a new budget warriorReuters

Panasonic is trying to score in the bestselling sub-Rs. 10,000 category with its all-new Eluga A2 by offering premium specifications at an affordable price. Panasonic Eluga A2 is priced at Rs. 9,490 and its biggest highlight is the marathon battery pack and support for 4G VoLTE at that price.

Panasonic Eluga A2 is designed to charm buyers with its ultra-slim bezels, textured rear panel and metal frames on the sides. It features a standard 5-inch HD display, an 8MP primary camera with flash and a 5MP front snapper for selfies. The smartphone is powered by a 4,000mAh battery, but there is no mention of the fast-charging tech, which is essential for a smartphone with such high battery capacity.

Under the hood, the Eluga A2 has a 1GHz quad-core processor with 3GB RAM and 16GB storage, which can be expanded further up to 128GB via microSD card. It runs Android 5.1 Lollipop with FitHome UI on top, which offers a new user experience not seen in previous models. The handset has dual SIM support with 4G LTE and VoLTE on one slot and 3G/2G on the other.

With this new smartphone, Panasonic is targeting the young crowd especially for its affordable price point. Speaking to the Indian Express, Panasonic's head of mobility division Pankaj Rana said that the company is planning to launch many more handsets this year.

"We plan to launch close to 20 smartphones around the festive season (Diwali) in India and will have phones from Rs 3,000 to Rs 20,000 price-range," Rana said. "Our smartphones are meant for the youth of India and we really wish to establish ourself in the Rs 10,000-Rs 20,000 price band."

Panasonic is looking to gain an edge over its rivals by offering its phones in offline retail stores. The Eluga A2 will also be available through offline retail stores across India. But if we are considering the specifications of the Eluga A2, it may be overshadowed by smartphones such as Xiaomi Redmi Note 3, LeEco Le 1s Eco, Meizu M3 Note and Asus Zenfone Max, all of which are priced below Rs. 10,000 and come with better specifications.