According to a new research by UCWeb, an Alibaba-owned mobile software developer company, over 65% of Indian smartphone users uses a sub-₹10,000 smartphone. The research further claims that almost 80% of mobile internet users in India are under 25 years.
The budget category of phones has always remained the most demanding phone market in India and several home-grown phone-makers like Micromax, Lava, Karbonn, XOLO and Intex has recorded decent amount of revenues.
Recently, the success of all online-only smartphone sellers like Xiaomi, Lenovo, ASUS, Huawei and InFocus proves this theory. Seeing the growth, now several brands like HTC have started releasing phones under ₹10,000.
Internet penetration in India, although encouraging, remains poor. Over 80% of users belong to six key states alone. Maharashtra and Delhi are leading in mobile internet usage followed by West Bengal at a close third and the key southern states at the fourth place. Mumbai, New Delhi and Kolkata are the top cities in the country using UC Browser.
Decoding the usage pattern, UC Browser report claims that users consume most data to access the web, log on to social-networking sites and catch up with friends and family through instant messaging.
Almost 30% of users install only 10 or less apps on their mobile phones. Music remains the most downloaded web content followed by video.
Commenting on the report, UCWeb India MD Kenny Ye said, "By leveraging on its huge user base across the country, UC Browser has been able to offer a panorama view of the industry along with an insight into Indian users' browsing behaviour."
UC Browser's Smart Download remains the most popular feature among users with social-networking sites coming in at a close second.