Chinese smartphone maker OPPO has appointed Mike Wang as the new CEO for its India-based operations. He has around two decades of experience in the mobile handset industry. The new CEO joined OPPO Mobile in 2005 and led the South-East Asian business for the company.
Mike Wang said, "I feel honoured at being given this opportunity. Having served in OPPO and across markets for almost two decades, I have good sight and perception of the business, its challenges and varied cultures. Indian mobile market is growing exponentially and is the top priority in our expansion plans for South Asia region this year. We have received warm welcome in our first year here and I am excited about the possibilities that hold in the future."
Mike replaces earlier India CEO Tom Lu who launched and established the brand in India. He will be responsible for establishing marketing infrastructure, sales & service network in India.
OPPO entered the Indian market in January 2014 and is aiming for rapid growth and expansion across target markets. OPPO India is speeding up sales and service network and expects a fair growth and a bigger share of the market in the times to come.
OPPO has sold around 400,000 devices in India and is targeting 1,500,000 units this year. The company has plans to expand more service centres this year. As of now, it has 120 service centres across India and is planning to open 200 service centres by the end of 2015.