Oppo R9's success in China is unprecedented and there's new data to prove that. The selfie-centric smartphone, which was also launched internationally as Oppo F1 Plus, has managed to beat some of the industry's most popular smartphones such as Xiaomi Redmi Note 3 and iPhone 6s by acquiring the largest market share in the month of June, according to the latest data combined by Counterpoint research firm.
As per the new statistics, Oppo R9 topped the list for best selling phones in China last month, helping the company grow its share by more than two-fold compared to the same month a year ago. Oppo's market share went up from less than 10 percent in June 2014 to 22.9 percent in June 2016, which puts behind some major brands such as Samsung, Xiaomi, Huawei and Apple.
In terms of top ranking smartphones sold in China during the review period, Oppo R9 aka Oppo F1 Plus acquired 5 percent share, which is greater than Apple iPhone 6s (4.5 percent), LeEco Le 2 ( 3.6 percent), iPhone 6s Plus (3.5 percent) and Xiaomi Redmi Note 3 (2.5 percent). Surprisingly, Apple's not-so-popular iPhone SE had a sizable share of 2.8 percent in the market in China last month, which was more than Oppo's own R9 Plus and Xiaomi Mi 5.
Oppo F1 Plus has remained a popular choice not only in China, but also around the world. Last month, the Chinese smartphone maker announced that its global sales of the F1 Plus averaged one sale per 1.1 second, which translated to seven million total units sold to date.
On a global level, Oppo ranked fourth and also claimed the title for the best performing brand in the first quarter of 2016. The company's secret to success was largely credited to promotional campaigns, distributors' participation and undivided focus on the product.
Building on the success of the F1 Plus, Oppo is launching a new variant of the smartphone, to be called the F1s. The new handset is also built around a proficient selfie camera. The event is to be held in India on Aug. 3, where details of Oppo F1s along with its price will be unveiled.