Probably excited by the Xiaomi's overwhelming success in India, another Chinese start-up firm, OnePlus is eagerly prepping to set up a business house in the subcontinent.
The company is contemplating to launch the marquee smartphone, OnePlus One (64GB), globally touted as 'flagship killer' for just under ₹25,000 in India, revealed Carl Pei, director (global operation) of OnePlus, in an interview with The Times of India.
He said the popularity of OnePlus One in India is well-documented. According to statistics available with the company, number of India-based billing addresses for One's trans-shipment services is surging like clockwork and looks promising. If the smartphone is made locally available to the public, it is certain to get traction similar to Xiaomi Mi3.
In that order, the company plans to set up a small team in India and has already begun the hiring process for General Manager to head the India operations so that the after-sales service, which is the Indian consumers' main concern can be taken care of.
Meanwhile, OnePlus has initiated talks with local e-retailers to forge exclusive alliance to sell smartphone online, just like Xiaomi and Motorola did with Flipkart. However, OnePlus is yet to confirm as to when the new One smartphone will be made available in the country.
The news comes just days after rival, Xiaomi too confirmed to have a similar game plan to set up R & D centre in Bangalore so that Xiaomi can build and design smartphones specific to India. [Read full report, here]
Considering the fact that India is the third largest smartphone business arena in the world with a staggering year-to-year growth of 84 percent, it is no surprise that these companies have long term interest of getting formidable foothold in India as soon as possible like they did in their home country.
This is an exciting time in the Indian smartphone business arena. Citizens will be spoilt for choices in selecting smart devices as numerous domestic and MNC brands, in their bid to attract consumers are getting ready to launch feature-rich budget devices in the coming months (before Diwali).
Even, Motorola has big plans for Indian fans, the American technology giant has also confirmed to announce new devices in the subcontinent, just a day after the global launch in Chicago on 4 September. [Read full report, here]
To make things more exciting, domestic brands - Celkon, Micromax, Karbonn and Spice have tied up with the search engine giant, Google, to launch $100 (around ₹6,000) stock Android smartphones in India this Diwali festival season.
This is a part of the American company's Android One project to give consumers affordable devices with guarantee of getting new updates as and when released. [Intex Technologies is also in talks with Google to join the Android One project]
Check out the official video of OnePlus One detailing the making of the phone:
Key Specifications of OnePlus One:
|Display||5.5-inch full HD (1920x1080p) IPS LCD screen with Corning Gorilla Glass 3 shieldPixel density: 401 ppi (pixels per inch)|
|OS||CyanogenMod v11S based Android KitKat v4.4|
|Processor||2.5GHz Qualcomm Snapdragon 801 series quad-core CPU|
|RAM||578MHz 3GB LP-DDR3 RAM|
|Camera||Main: 13.0-megapixel Sony Exmor IMX214 camera with 6 physical lenses, f/2.0 aperture, dual-LED flashFront: 5.0-megapixel (80-degeree) wide-angle camera|
|Network||3G & 4G-LTE|
|Add-ons||Bluetooth v4.1, Wi-Fi Dual-band Wi-Fi (2.4G/5G) 802.11 b/g/n/ac, NFC 65T (software card emulation, payment methods and multi-tag support), internal GPS antenna + GLONASS, LED notification indicator, downward facing dual stereo speakers (JBL)|
|Dimensions||152.9 x 75.9 x 8.9 mm|
|Price||16GB: $299/€269 (around ₹18,260)64GB:$349/€299 (around ₹21,320)|
[Image Credit: OnePlus]