It is festive season in Kerala as Malayalis are gearing up to celebrate the harvest festival of Onam on Friday, 28 August.
Schools and colleges are also in a festive mood, as they get an opportunity to dress up in traditional attires.
However, this year the traditions seemed to have taken a back seat with "Premam" fever all over the campuses. Nivin Pauly became a hearthrob of Keralites with his appearance in a dark shirt, coloured mundu, black sunglasses and a dense beard in the hit film "Premam".
Even though the tradition is to wear Kerala set sari (white and golden colour) and shirt and vesti, this time students came to college dressed as Nivin Pauly. Many of them flaunted the same rough and tough look in the film.
Interestingly, it is not just the boys who dressed up like Nivin, even girls flaunted a style similar to the actor.
During the Onam celebration in St Teresa's College, Ernakulam, a group of girls shocked their friends and teachers after they were spotted dressed up like Nivin. The students' photo, published on a leading daily, became an instant hit and was shared by Nivin on his official Facebook handle.
Apart from Nivin's serious looks, college girls also dressed up like Malar and Mary (the heroines of "Premam") for this year's Onam celebrations.
Meanwhile, the "Premam" style has also drawn some flak. Kerala DGP TP Senkumar said that the film has influenced the students, which led to the death of 20-year-old Thanzi Basheer, a student of College of Engineering Trivandrum (CET) in Thiruvananthapuram, on 20 August. Thanzi was hit by an open jeep during the Onam celebrations conducted at the campus, where students were dressed up like "Premam" stars.