The pre-release business of Mani Ratnam's upcoming movie "OK Kanmani" is happening at a brisk pace. The producers of the movie, Madras Talkies, are getting the best deals ahead of its release. The latest update about the movie is regarding its US distribution.
Prime Media, one of the leading distributors of Tamil movies in North America, has acquired the distribution rights of Dulquer Salmaan-Nithya Menen starrer. The company recently bagged the deal to distribute Kamal Haasan's magnum opus "Uttama Villain" and the news of business with Madras Talkies was shared by Prime Media through its Twitter page.
— PrimeMedia (@PrimeMediaUS) March 15, 2015
Earlier, Gnanavelraja's Studio Green acquired the Tamil Nadu theatrical rights of "OK Kanmani" for a decent amount.
With the movies' release planned for April, individuals associated with the movie are working full time for the promotions. The team is making sure that have decent online presence with the updates on people behind the film.
The trailer and the teaser of "OK Kanmani" were recently released and received some overwhelming response of from the audience with over 1 million views in one day. The team is now set to release the first track of the movie which again has become much-awaited.
"OK Kanmani" is touted to be an urban love story in which Dulquer Salmaan plays the character of Aadi and Nithya plays Tara. The cinematography is done by PC Sreeram, music by AR Rahman and lyrics are by Vairamuthu.