The official mobile App of Ram Charan's upcoming film "Yevadu" has been launched.
"Yevadu" heroine Shruti Haasan, producer Dil Raju and director Vamshi Paidipally launched the App on Sunday. It can be used to get latest information about the film, listen to the film's songs, and access pictures and video content such as "Yevadu" teasers and trailers.
Fans can also get details about the theatre list for the film, get links to online ticket booking sites and also get easy access to official Facebook and YouTube sites of "Yevadu" and Ram Charan.
Digital marketing (promoting films through electronic devices) has become the current trend in Telugu film industry. The TFI seems to have taken a leaf out of Bollywood's promotional strategies. While digital marketing has been prevalent in Bollywood for a long time, the south cinema industry has just started to follow such methods to aggressively promote the films.
A few months ago, the makers of Mahesh Babu's "1 Nenokkadine" launched the official App for the film, becoming the first Telugu film to have the App.
Now, Ram Charan's "Yevadu" has become the latest film to have an official App, which is available in the Google play store. Android users can download the App HERE, whereas iOS users can download it from HERE (the App is designed for both iPhone and iPad devices).
With just about five days left, fans are waiting to see "Yevadu" on the big screen. The film is all set to hit the screens on 12 January as a Sankranti treat for fans.
The Ram Charan starrer will be clashing with Mahesh Babu's film, which is releasing two days ahead of "Yevadu."
The film's music is composed by Devi Sri Prasad and cinematography is handled by Shyam K. Naidu. Dil Raju has produced theaction-packed entertainer under Sri Venkateswara Creations banner.