AIB's Save the Internet campaign
AIB's Save the Internet campaignAIB/YouTube Screenshot

With the popularity of technology, Internet has become an inevitable part of one's life, and people all over the world consider it a medium to express their views. 

In this situation, after the controversial All India Bakchod (AIB) roast, the AIB team has come up with a new awareness video in an attempt to 'Save the Internet'.

The video gives an insight into the idea of net neutrality, which means internet service providers "give their customers equal access to all lawful websites and services on the internet, without giving priority to any website over another", reads

It then says that due to telecom operators like Airtel and Vodafone's intense lobbying, telecom regulator Telecom Regulatory Authority of India (TRAI) plans to allow them to "block some apps and websites" to force users to pay more money, which goes against the spirit of net neutrality.

This has resulted in a backlash from many Internet users, and team AIB has requested netizens to support its "Save the Internet" campaign by sending an e-mail to the regulator by 24 April, 2015 – the deadline set by TRAI for sending responses – by logging on to

The nine-minute long video by AIB, posted on YouTube on Saturday, 11 April has gone viral on social media, and has received more than nine lakh views within two days.

Check out the video below:

Meanwhile, almost all Bollywood celebs, including Shah Rukh Khan, Sidharth Malhotra, Farhan Akhtar, Varun Dhawan, Sonakshi Sinha, Alia Bhatt, Arjun Kapoor, Parineeti Chopra have come forward to Save the Internet by expressing their support by posting #SaveTheInternet on their social media profiles.

Check out the celeb reactions below:

Sidharth Malhotra

#SaveTheInternet push for net neutrality,Internet is a utility not a luxury

Farhan Akhtar

Please give 30 seconds of your time to do this.  #SaveTheInternet #NetNeutralityIndia

Sonakshi Sinha

#SaveTheInternet #SaveTheInternet #SaveTheInternet #SaveTheInternet #SaveTheInternet #SaveTheInternet ✌️

Alia Bhatt


Varun Dhawan

#SaveTheInternet come on india

Parineeti Chopra

Save the internet!!! Net neutrality is crucial !! Proud of you boyses!! @mojorojo @thetanmay @AllIndiaBakchod Time to send an email!!!

Arjun Kapoor

Come on India, you need to #SaveTheInternet, and here's why make ur click count #NetNeutralityIndia

Bipasha Basu

#SaveTheInternet Nowwwwww!

Ayushmann Khuranna

#SaveTheInternet. Let's do this! ... Well done @AllIndiaBakchod