Myntra website

Riding on the exponential growth in m-commerce, India's leading online fashion platform on Friday shared that 90% of its traffic is being generated through mobile devices. Close to 85% of this traffic is driven by Android, iOS and Windows platforms. Interestingly, over 50% of the mobile traffic comes from Tier II & III cities.

According to a recent study, India ranks second in consumers accessing the internet for online shopping through mobile devices, just after China. With over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45% with a whooping 520 million users by 2020, mobile is radically transforming consumer's shopping behavior.

Myntra launched its mobile app in May 2014 and within a short span of 9 months, it has become one of the fastest growing shopping apps with over 6 million installs. It is ranked No 1 among fashion shopping apps in India with a positive rating of 4.0 on the android app store.

Prasad Kompalli, head – eCommerce Platform, Myntra, said, "Mobile for us is more than just another channel. We believe our value proposition is best delivered and experienced through our mobile app. This medium allows us to redefine fashion shopping by offering deep personalised experiences in discovery, content consumption and transactions. In India, mobile is fast becoming the default device for accessing internet across geographies and demographies. This is why, in a short span, we are witnessing such a surge in business from mobile platform."

Visit the Google Play Store to download the Myntra Android app and enjoy shopping on the go. You can also download the latest iOS app and Windows app here.