Mumbai, March 8 (ANI): For the very first time, MTV and Hindustan Unilever have joined hands and launched MTV films in the showbiz capital Mumbai recently. MTV Films is a unique initiative that will present six original films by six ace directors of new age Bollywood - Anurag Basu, Anurag Kashyap, Rohan Sippy, Nikhil Advani, Abhinay Deo and Shoojit Sircar. At the launch, film makers seemed quite happy and enthusiastic about this new concept.Starting March 23, 2014 at 7 PM, one movie would be aired every month, inspired by the philosophies of different HUL brands such as Sunsilk, Tresemme, Ponds, Lakme and Close Up, among others.