Mitashi Electronics has launched their third Android smartphone eyeing towards senior citizens. Even though there are few feature phones available for senior citizens, Mitashi AP103 will encourage them to get more out of a phone.
Budget Android handsets have huge potential in India and this feature rich phone is expected to do well. It features special functions like large font dialler, large font for storing contacts and reading messages, FM radio, SOS button for emergencies, colour coded icons for users who cannot read or write.
Commenting on the launch, Mr Adnan Chara, Vice President - Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd., said, "A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push!"
"Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for them because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind. In fact, India has 5% of its population over the age of 65 and this in itself presents a big potential market," he added.
Mitashi AP103 features dual sim slot and a dimension of 123x72.6x9.6mm. Weighing just 110gm, it flaunts a 4-inch IPS LCD screen. The phone is powered by a 1.2GHz dual core processor alongside 512MB of RAM. The phone also features dual camera, 4GB built-in storage and has a micro SD card slot too.
Though the press release didn't mention anything about its battery capacity, it is said to be powered by 1,100 mAh Li-ion battery at 3.7v.
Mitashi AP103 will run on Android 4.4 Kitkat operating system and is available at ₹4,999.