Micromax YU Yureka Flash Sale 2.0 to Kick-off on Amazon India on 22 January
Micromax YU Yureka Flash Sale 2.0 to Kick-off on Amazon India on 22 JanuaryMicromax YU Yureka Amazon India Flash Sale screen-shot

Micromax's official e-commerce affiliate Amazon India is all geared up for the 22 January YU Yureka flash sale.

The company has confirmed that the flash sale will kick-off tomorrow afternoon 2:00pm. However, there is no mention of how many units will be up for grabs.

[UPDATE: Some media reports are suggesting that there will be 15,000 YU Yureka units for sale on 22 January]

Last week, YU Yureka flash sale was marred by controversies. There was confusion over the actual number of devices sold; also, some buyers were billed ₹3500 extra over the MRP ₹8,999.

Later, Amazon acknowledged the error in the device billing. It offered to fix the glitch and reimburse the extra amount back to customers.[View the Twitter post below]

However, Amazon declined to reveal the stock details of YU Yureka on 13 January flash sale. It was said that it could sell only 3,000 units, 7,000 less than what was promised prior to the sale.

Thankfully, Micromax came to its rescue and categorically shot down the rumours. The company in an interview with NDTV Gadgets said there were 10,000 units available for sale on the same day.

All said and done, there is still one question among customers: how much units will the company offer on 22 January?

Last week, more than more than 3 lakh people had got registered for the flash sale and it took only 3 seconds for all 10,000 units get sold out. Eager buyers were disappointed over not getting their hands on to the Micromax device and went on social network to vent their anger over the company's dubious sales strategy of selling to just 3 percent of the buyers registered.  

Rival Xiaomi too faced same reaction from the Indian public in its initial days in the subcontinent but over time, the company has improved.

We expect Micromax also to scale up its inventory in future flash sales.

[Note: Prospective Micromax YU Yureka consumers must be registered on Amazon India in order to buy the Micromax phone. Registration window got closed on 20 January.]

Amazon India apologizes for technical glitchAmazon India via Twitter

Key specifications of Micromax YU Yureka:


Micromax YU Yureka


5.5-inch HD (720x1280p) screen with 80-degree viewing angle, it is protected by Corning Gorilla Glass 3 shield, oleophobic coating to prevent finger-print smudges

Pixel density: 267 ppi (pixels per inch)


CyanogenMod Android 4.4.4 KitKat based CM11 series [ it is guaranteed to be the first smartphone to get custom Lollipop 5.0 OS among all Android phones]


64-bit class Qualcomm Snapdragon 615 [MSM 8939]series Octa-core [Quad-core 1.7GHz ARM Cortex A53 + quad-core 1.0GHz A53] CPU


Adreno 405




16GB, expandable up to 32GB


  • Main: 13.0-megapixel camera with Sony Exmor RS sensor, Blue-lens architecture, 5-physical element lens, f/2.2 aperture, 75.4 degree wide-angle, full HD (1080p) resolution recording, LED flash
  • Front: 5.0-megapixel camera with 71-degree angle lens


2500 mAh (Lithium-Polymer)

  • 4G-LTE: up to 11 hours;
  • 3G: close to 13 hours;
  • 2G:up to 15 hours;
  • Music playback: almost a day;
  • Video playback: close to 6 hours;
  • Gaming: up to 4 hours;

[Average phone usage details]

  • Talk time: close to 8 hours;
  • Standby time: up to 210 hours;


3G & 4G-LTE (Cat. 4): 150mbps/50mbps (Download/Upload speed)

Special mention

Warranty not void on Rooting, OTA (Over-The-Air) updates every month


Dual-SIM (micro) slots, Curved body design, Wi-Fi (802.11 b/g/n), Bluetooth v4.0, A-GPS, Micro-USB, FM Radio 


154.8 x 78.0 x 6.0-8.8 (width) mm


Moonstone  Grey;

Accessory: hand-crafted leather cover (costs extra)